Defining a digital business

While many organizations use digital technology to sell or produce products, we’re not considering them to be true digital businesses. For the purpose of this paper, we define a digital business as one which incorporates digital technology to create revenue and results through innovative strategies, products, processes and experiences.

The three key trends in digital business that creates added value are big data and analytics, digital marketing and social-media tools, as well as delivery platforms like cloud computing and mobility.